Known as the “Father of Hollywood Branding,” Rohan Oza is a marketing wizard responsible for some of today’s biggest celebrity endorsement deals. He has worked with companies like Sprite, Mars, and Vitaminwater. Oza is best known for his frequent appearance on ABC’s Shark Tank. Today, Rohan Oza has a net worth of $200 million.
early life
Rohan was born in Livingston, Zambia on October 2, 1971. His family, of Indian origin, moved to London, where Rohan attended Harrow School. He later went on to study Industrial Engineering and Manufacturing at the University of Nottingham.
Rohan later decided that he was more of an entrepreneur, and Oza moved to the United States to study business strategy and marketing at the University of Michigan, where he earned an MBA.
Career Start
After graduating from college, Oza worked as a manufacturing manager for M&M at Mars, Inc. Later, he was transferred to the marketing department to promote Snickers in Europe. Due to his outstanding reputation, Oza was recruited by Coca-Cola, where he had his first major breakthrough in life.
He made Sprite popular again by having Kobe Bryant become its spokesperson and providing unlimited quantities of Sprite to various hip-hop DJs, and he also had a hand in the production of Powerade, which had similar success.
In 2002, he left Coca-Cola to join energy brand Glacéau as chief marketing officer of its Vitaminwater. The entrepreneur managed to convince 50 Cent to join by offering him a 10% stake. This deal sparked the infamous celebrity/equity model, which is now used by the likes of Ryan Reynolds.
Further success
Thanks to Rohan Oza’s expertise, Glacéau became profitable in a short period of time. In 2007, Glacéau was acquired by Coca-Cola for $4.1 billion, and the Indian entrepreneur once again worked for the soft drink maker.
In 2009, he left for the final time to become an early investor in another beverage company, Bai Brands. Rohan helped the Dr Pepper Snapple Group acquire the company for $1.7 billion.
To further showcase his abilities in the beverage industry, Rohan Oza joined Shark Tank as a regular guest. He started appearing on the show in season nine and it was a breath of fresh air! The serial entrepreneur invested in Knife Aid, Qball, and Poppi Beverage while on Shark Tank.
Net assets and earnings
In addition to working with multinational giants, Rohan also helps other brands strike deals with famous celebrities. He helped WTRMLN WTR work with Beyoncé, helped popchips work with Bruno Mars, helped Vita Coco work with Madonna, and so on.
In addition, he has invested part of his wealth in companies such as Health-Ade Kombucha, Bulletproof Coffee, Chef’s Cut Real Jerky, Sir Kensington’s and Smartwater. He is also a consultant to a non-profit organization in Zambia called Impact Network. Currently, Oza’s wealth is worth $200 million.
personal life
In 2019, Lohan revealed that he had broken up with his girlfriend. Rumor has it that the girlfriend was sports nutritionist Sarah Hallock. Now, Lohan is married to Gail Oza. The couple owns two houses: one in Bridgehampton, New York, and one in Beverly Hills, California.
Categories: Shark Tank
Source: dut.edu.vn
