Fishwife Valuation – Making a splash after Shark Tank!

Who knew canned seafood could be so aesthetically pleasing? With Fishwife, canned fish can be the centerpiece of any party table. Founded by Becca Millstein and Caroline Goldfarb, the company sources ethically sourced seafood and has struck a deal with Lori Greiner and Candace Nelson. After Shark Tank, Fishwife is valued at $4 million.


CEO Becca Milstein personally gave a presentation that caught the Sharks’ attention. Before starting this company, the Los Angeles-based entrepreneur had a completely different career.

After graduating with a degree in history, Becca interned at various entertainment companies and held several positions at Brown University’s drama department before eventually focusing on marketing for Atlantic Records, a well-known record label in Los Angeles.

Co-founder Caroline Goldfarb is a TV writer whose most popular work is “Sex Lives of College Girls” on HBO Max. In early 2020, the ladies went on a hiking trip and realized that Americans really liked canned fish, but there was no canned seafood company in the U.S. They immediately knew they had to fill this market gap.

Founder Fishwife

Becca and Caroline founded Fishwife at the height of the pandemic, which was perfect timing as canned food was one of the most in-demand items in grocery stores during lockdown.

The term “fishwives” originated in the 16th century when women sold fish while their husbands continued fishing. Over time, the meaning changed to mean bold, foul-mouthed women. Becca and Caroline related to this, so they adopted it as their brand name.

Even as lockdowns eased, the company continued to thrive. From 2021 to 2022, Fishwife reported a 200% increase in annual revenue. Their sustainable sourcing and vivid packaging have attracted attention from media outlets like CBS and the Detroit News.

See also  Heather's Choice - The Path to Profits After Shark Tank

Unfortunately, the two women had a falling out, and Goldfarb was sued for refusing to hand over access to the company’s website, emails, or online accounts, according to Business Insider. Caroline stopped working for Fishwife in May 2021, the lawsuit states.

After Shark Tank

Fishwife recently appeared on Shark Tank, and 2024 is going to be a big year for Fishwife. Last year, the company had $5.8 million in revenue, and this year should easily exceed $6 million in revenue. Unless there are issues with due diligence, the deal with Lori and Candance should close within the next three months. Legal issues could prevent the deal from closing. is offering a discount to celebrate the premiere of the episode. They are also offering the Shark Tank Bundle which has 6 5-star reviews. Without this offer, their regular 3-pack would be between $27 and $44.

On their website, you can also find a store locator to see which stores near you carry Fishwife products in the canned food aisle. You’ll notice that the company has partnered with hundreds of local sellers in Hawaii, Alaska, and most states in the central United States.

According to Circana, U.S. canned seafood sales have grown from $2.3 billion in 2018 to more than $2.7 billion in 2023. Many sources indicate that the canned food trend will continue into 2024.

Average seafood consumption in the U.S. is the lowest in the world. Fishwife’s founders aim to change that by continuing to produce ready-to-eat canned fish and educating customers about seafood sustainability.

See also  Table Kids - Profitable after Shark Tank

Categories: Shark Tank

Leave a Comment