The Kardashians are more than just socialites and reality TV stars. They are a family that is building a business empire, and Emma Greider is one of their key partners. She co-founded Skims with Kim Kardashian and Good American with Khloe. She is a regular on Shark Tank and Dragons’ Den. According to Forbes, Emma Greider has a net worth of $320 million.
Key Takeaways:
- Emma Grede is working with high-profile celebrities to launch an e-commerce brand.
- Greider is the co-founder of Skims, a company valued at $4 billion and expected to generate $750 million in revenue in 2023.
- Good American is valued at $3.2 billion and has annual revenue of about $200 million.
- Her husband, Jens Grede, is reportedly worth $360 million.
early life
Emma was born on September 23, 1982, to a British mother and a Jamaican-Trinidadian father. She grew up in East London, England, with her three younger siblings: Katie, Rachel and Charlotte.
Greider was exposed to finance from an early age as she was raised by her only daughter, who worked at Morgan Stanley. Emma studied business at the London College of Fashion but dropped out after being offered an internship at Gucci.
Career Start
After her internship, Emma became a fashion show producer at Inca Productions. In 2008, she founded Independent Talent Brand, a talent and media management company.
As a result, Greider built a strong network of contacts with celebrities in the entertainment industry. She was first introduced to the Kardashian family in 2015. Greider told Kris Jenner that she had an entrepreneurial idea for a denim company and wanted to work with Khloe Kardashian.
In 2016, Emma and Khloe co-founded Good American to promote body love through a clothing company, initially selling jeans but later expanding into a wider range of clothing.
Further success
In 2018, Independent Talent Brand was acquired by public relations firm Rogers & Cowan, and Greider stepped down as the brand’s CEO.
In 2019, she teamed up with husband Jens Grede and Kim Kardashian to launch shapewear company Skims. Jens and Emma also co-founded the Frame denim line and partnered with Tom Brady to create clothing brand BRADY.
Partnering with high-profile celebrities to launch new brands is a smart business strategy. She later teamed up with Chrissy Teigen and Kris Jenner to start cleaning product provider Safely. Emma Greider was a resident investor on Season 13 of Shark Tank and more recently on Dragons’ Den.
Net assets and earnings
According to Forbes, the majority of Greider’s personal wealth comes from her 8% stake in Skims, which is valued at $4 billion as of July 2023 and is expected to generate $750 million in revenue in 2023. She also owns 23% of Good American and 22% of Safely.
Her small investments are in BRADY and Frame, but she still gets steady profits from these businesses. She also serves as the head of the 15% Pledge, a campaign dedicated to black-owned companies. Emma Greider’s net worth is $320 million.
personal life
Emma and her Swedish husband, Jens Grede, have been business partners since they married in 2008. They currently raise four children: Lola, Grey, and twins, Rafferty and Lake, and live in a luxurious estate in Bel Air, California.
Categories: Shark Tank
Source: dut.edu.vn
