Popcorn is an all-time favorite snack, perfect for movies and short bites. However, despite its widespread popularity, regular popcorn is not without some flaws. It can leave unpleasant crusts stuck in our mouths. Enter Pipcorn A business that has revolutionized the way we eat popcorn by introducing miniature versions made from a variety of heirloom corn. With a market value of around $7 million, Pipcorn is making a notable mark in the snack industry. Let's explore the background of Pipcorn by exploring its origins and the unique qualities of the product and how it differentiates it from the world of snacks.
What makes Pipcorn different from regular Popcorn?
Pipcorn's special feature lies in the use of non-GMO heirloom corn as well as being different from the types of corn commonly used to make regular popcorn. This corn option not only guarantees you better flavor but also produces smaller kernels. Smaller particles imply that they have a smaller surface area. This greatly reduces the amount of peel that can stick to your teeth. This makes Pipcorn a much easier and more comforting snack to eat.
Additionally, all Pipcorn products are made from organic ingredients, emphasizing the company's commitment to quality and health. This approach has been well received by health-conscious consumers who want snacking options that don't compromise on quality or taste.
How did Pipcorn start?
The idea of Pipcorn is both silly and naive. In 2012, brothers Jeff Martin and Jen Martin along with his wife, Teresa, were in the process of moving Jen to a new home. After a tiring day of packing, they were exhausted and realized they didn't have any food left other than a few bags of heirloom popcorn that Jen used to work at a snack shop. Finally, they decided to throw them in the microwave, they were so impressed by the taste and smell of the popcorn.
Popcorn is delicious and crunchy, but it also doesn't have the characteristic kernels of popcorn. The three of them opened their eyes and quickly realized the value of these rare nuclei. The exceptional taste and eating experience offered by these kernels led the trio to create Pipcorn.
What impact has Pipcorn made in the snack industry?
Since its founding, Pipcorn has carved a unique niche in the food industry. Its use of non-GMO heirloom corn sets it apart from the rest of the popcorn companies, allowing it to cater to consumers looking for healthier, more sustainable snacks. The company's expansion was fueled through its participation in the television show “Shark Tank,” where the company secured an investment that allowed it to expand its business.
The company’s growth is evident not only in its value to the market but also in its product range, with a variety of flavors as well as other corn-based products such as cheese balls and corn chips. Each item is created with the company’s core values of sustainability, health and innovation in mind.
Why choose Pipcorn over other snacks?
Deciding to choose Pipcorn over other snacks has many benefits. Its high fiber and antioxidant content make it a great alternative for those looking for a nutrient-dense snack. Furthermore, Pipcorn is filling but very low in calories. This is ideal for people trying to reduce their calorie intake without feeling exhausted.
Pipcorn's mini-sized popcorn is easier to digest than regular popcorn and makes it an ideal choice for people of all ages, such as youth and adults, who cannot digest large amounts of popcorn. Regular popcorn is difficult to consume.
Conclusion
The invention of Pipcorn not only changed the way we view popcorn, but also set high standards in the snack industry for product quality and safety. Its transformation from an accidental discovery into a multi-million dollar business demonstrates the power of ingenuity in the food world. As more and more consumers become conscious about what they consume, snack foods like Pipcorn that offer health benefits as well as delicious taste will continue to grow in popularity and will change the concept of snacks in a positive way.
