Like Air – Soaring to new heights after Shark Tank?

Like Air is a family-owned company that makes unique popcorn snacks that became a sensation on Shark Tank Season 14. Founded by brothers Steve Atieh, Allison Lin, and Kevin Atieh, the company has seen strong growth thanks to the show’s influence. The company has inked deals with Mark Cuban and Lori Greiner! Like Air is currently valued at $4 million.

The Birth of Like Air

Like Air was founded in New York City in 2020 with a mission to change the snacking experience. The founders created a product that stands out in a crowded snacking market. Their signature Puffcorn is a light, fluffy snack that melts in your mouth and contains only 50 calories per cup. Made with non-GMO corn and free of major allergens, Like Air’s Puffcorn is a guilt-free treat for all ages.

Shark Tank Experience

The Like Air team enthusiastically presented their product to the Sharks and needed to raise funds to expand the business. The trio asked for $300,000 for a 3.5% stake, valuing the business at $8.6 million! Their sales were high, but their profits were low.

Post-Shark Tank

After the Shark Tank aired, the founders had a busy weekend processing orders following the show. Pipcorn appeared on Shark Tank in 2014 and received 7,000 orders in 24 hours, and Like Air should easily surpass that number as the show now has a larger audience. Unless Like Air fails due diligence, the deal with Lori and Mark should be completed within the next three months.

Like Air’s revenue stream has been bolstered by partnerships with companies like Sam’s Club. The product is available at retailers like Kroger, Meijer and Wegmans. On the website, a pack of 20 usually costs $24.99, but the price was recently reduced to $19.99.

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Customer reviews are mostly positive, with many praising Puffcorn’s unique texture and flavor. The health benefits of this snack combined with its delicious taste make it a popular choice. On Amazon, Like Air Puffcorn (Pancake) has a rating of 4.3 (from 1,227 customer reviews). Some negative reviews highlight that it is not fresh and arrives already opened.

The global popcorn market is estimated to be worth $5.2 billion in 2021, so Like Air only needs to capture a small portion of the market! Like Air has successfully found a niche by offering a healthier, allergen-free alternative to traditional popcorn.

Today, Like Air continues to thrive and plans to expand its reach and footprint. As it moves forward, Like Air remains committed to its mission of providing better-for-you snacking options without compromising on taste. Hopefully, the company will be as successful as Pipcorn.

Categories: Shark Tank
Source: dut.edu.vn

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