Rupert Murdoch’s entry into the world of journalism was a turning point in his life, when he was only 22 years old and already old. In 1952, after his father’s death, Murdoch inherited his parents’ company, which at the time was focused on a small newspaper called The News, located in Adelaide, Australia. The News was the first step in Murdoch’s eventual global media empire. Unlike other heirs who disposed of their estates, Murdoch chose to quickly expand his assets.
In the years following his first foray into the media world, Murdoch made a series of strategic acquisitions. His goal was to expand his presence in Australia and New Zealand by acquiring a number of newspapers. His initial success in the media sector was reflected in his keen eye for magazines that could transform or complement his existing assets.
In the 1970s, Murdoch began to target the Australian market and began to enter the British media market, successively acquiring the News of the World and The Sun. He then entered the United States, acquired the San Antonio Express, and finally established his most well-known media asset: Fox News.
Murdoch’s global expansion did not stop with print media. He realised the potential satellite television had for television, and the impact digital media could have on the world. In the late 1980s and early 1990s, his company News Corporation became the first company to pioneer satellite television with the launch and development of Sky TV in the UK. This move was crucial in defining the television landscape across the UK, and later played a key role in the creation of today’s BSkyB, known as Sky, a pioneer in British broadcasting.
His influence also expanded into the entertainment and film sectors with the acquisition of 20th Century Fox, which not only broadened his business horizons but also enhanced his portfolio with outstanding capabilities in content production and distribution.
The firm’s current portfolio includes a range of entertainment and media companies around the world. Its reach spans across regions and continents, including:
In 2024, Rupert Murdoch’s net worth is estimated to be approximately $21 billion. This wealth not only reflects his business acumen, but also his ability to adapt to the changing media environment. Although he has withdrawn from day-to-day management and Murdoch’s children Lachlan and James hold important positions within the company, Murdoch’s influence on the media industry remains large.
Murdoch’s leadership style has been described as aggressive and ambitious. His business strategy is characterized by a willingness to take risks and an unwavering focus on growing media companies. This was a key factor in News Corp’s transformation from a local newspaper company to a global media giant.
Going forward, Rupert Murdoch’s legacy in the media world is solid, marked by bold decisions and transformational strategies. As the digital world grows and evolves, the strategic decisions made by News Corp under Murdoch’s leadership are likely to continue to influence its direction. Although Murdoch himself has said that money is not the primary reason for his decisions, his enormous influence on the media world is indisputable. Murdoch’s story revolves around risk, ambition and an unwavering belief in the potential of media.
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