“Iconic TV presenter @Bonang has signed a deal with @SABC3. The TV mogul has licensed her reality show #Bdazzled to air on the channel.”
“This is a big step for Bonang. She is an icon and is loved and admired by the masses. Great brand association…I mean, she has topped the billing list leading for many years on S3 and now she is back in her element. Returning to the SABC is a huge win not only for her brand but also for her followers @ SABC.
“The SABC could easily reach out… more engagement and more brand exposure! Quite happy for her… smart and touching from her… we can talk about the huge numbers she she brought to the channel last year when hosting Miss SA? after sharing the news of her reality show being licensed to the SABC.”
“One thing about Bonang; she's strategic, that's why she stopped uploading… The Bag.”
“One thing about Lebonza is she understands brand alignment.”
“Bdazzled is very high quality, worthy of being on TV.”
“I think B in general enjoys working with SABC3 in particular because wowza there have been so many times she has been on broadcasts on this particular channel.”
“There is no famous person in this country as adept at strategic planning as Bonang.”
“She chose a great channel. S3 is classy, elegant and doesn't give the channel a free feel. She will definitely increase their ratings.”
Source: Brief News
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